Thank you for trusting us with your eye care! We are open and serving our community. For a list of how our office is evolving click here!

Office Hours: Mon-Fri 10am-7pm, Sat. 10am-4pm

Thank you for trusting us with your eye care! We are open and serving our community. For a list of how our office is evolving click here!


C Distinctive Eyewear carries the broadest range of independently designed eyewear
right here in Winston Salem. From elegant to quirky, to minimalist, you’ll find exactly
what you’re looking for from our carefully curated collection of designer eyewear.

Lowercase NYC Eyewear in Winston Salem


Built out of a love for eyewear and an appreciation for true craftsmanship, Lowercase was established in 2016. The company was founded with a mission: to once again localize the trade of eyewear to the US, while creating a product that is second to none in quality and design. The value in their unique approach can be seen in the designs and felt in the construction. The design of each frame embodies its own particular story. Inspired by music, location, history and events of the city, you truly are wearing a piece of New York. The details of the frames are purposeful and play to each theme. From bold lines to underlying detail, the designs are unique and allow artistic expression for each individual.

Jacques Marie Mage in Winston Salem


Jacques Marie Mage (JMM) is a Los Angeles-based producer of limited-edition designer goods that specialize in the micro-production of artisanal eyewear. Drawing inspiration from across continents, cultures, and generations, JMM combines world-class craftsmanship with advanced production methods, embracing an array of rich materials, bold geometric shapes, and an exuberance of attitude to create impeccably crafted spectacles that elegantly infuse historical motifs with a modern sensibility. Powerful, playful and meaningfully idiosyncratic, JMM offers sophisticated statement pieces infused with a distinct perspective, eyewear informed by a design language that combines a respect for history, craft, and technical innovation, ultimately resulting in small-batch goods that pay homage to the past while pushing the aesthetic into the future.

Rigards Eyewear in Winston Salem


From natural horn to sterling silver, RIGARDS frames have forged an instantly recognizable style that combines offbeat aesthetics with a quiet elegance, much of which pertains to our spirited craftsmanship and unique use of traditional materials. No less compelling are the signature finishes, imparting nuance and character to the frames and creating a distinctive bespoke element.

Blake Kuwahara Eyewear in Winston Salem


Straddling both the artistic and business worlds, Blake Kuwahara struggled to find suitable eyewear. His collection of frames are a mashup of colliding aesthetics- simple and sleek, yet with a subtle but obvious edge- with special attention paid to sculpting and tactility. They are artful but wearable. By using laborious production techniques and a lot of handwork, an inner silhouette is encased in an unexpectedly fresh outer shape. This seamless fusion of two frames and the juxtaposition of contrasting form and color create a design tension that is thoroughly modern yet comfortably familiar. A paradox. Like Blake Kuwahara himself.

Dita Eyeglasses in Winston Salem


Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. Handmade in Japan, DITA uses only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.

Olivers-Peoples Eyewear in Winston-Salem

Oliver Peoples

Oliver Peoples was born in the heart of West Hollywood, California on iconic Sunset Boulevard in 1987. The unique culture of Los Angeles, with elements of fashion, film, art and music, continues to inspire the product and vibe of the brand. From the beginning, Oliver Peoples had a passion for superior craftsmanship, a distinctive culture rooted in California, and a chic approach to luxury. Through an authentic and consistent voice, Oliver Peoples has never relied on a logo but instead on fostering relationships with like-minded consumers.

Lafont Glasses in Winston Salem


Built upon a sense of classic elegance and strong family values, Lafont’s impeccably innovative styles are sleek, modern, and luxurious. Every pair is handmade in France, making Parisian chic accessible worldwide.

Theo Eyewear At Winston-Salem


For the creators of Theo, spectacles are not just an optical aid; they are a fully-fledged fashion accessory. Their fun, irreverent styles cater to those who desire something different in eyewear. Designed and handmade in Belgium and France, Theo is all about incorporating individuality, a certain edge, and a touch of humor.

Anne-et-valentin Eyewear in Winston-Salem

Anne et Valentin

You can see the love co-creators Anne and Valentin put in every pair of their high quality frames. For the crafty, the serious, the self-confident and the free-spirited: Anne et Valentin works to create noble and radical eyewear in which you are delighted to be yourself!

Mykita Eyewear in Winston Salem


Mykita frames feature precision craftsmanship, modern styling, and an innovative use of materials. We love their ultra-thin, super flexible shapes because they are so lightweight and very durable, not to mention stylish!

Salt Eyewear in Winston Salem


SALT.’s designs reflect the colors, shapes, and details found in the beautiful California landscape, drawing inspiration from the sandy beaches, snow-capped mountains, and pristine deserts of the brand’s west coast home. But high quality construction is not simply about beauty, it’s also about durability. SALT. commits to creating products that are made to last, using the finest Japanese acetate and titanium to create eyewear that will stand up to the rigors of a life well lived.

Traction Productions Eyewear

Traction Productions

With their bold, unique designs, Traction eyewear definitely makes a statement. Traction Productions is named after Traction Avenue, a street at the heart of a famous arts district in Los Angeles. Their eyewear evokes the free-spiritedness, ease, and edge of LA’s arts community, with styles ranging from understated cool to free-form avant garde.

Lindberg Glasses in Winston Salem


Made in Denmark, Lindberg eyewear is marked by its carefully considered design and discreet simplicity. Their frames are made from a range of responsibly sourced fine materials, such as titanium, acetate, gold, platinum, and diamonds. The result is eyewear that is elegant, distinctive, and durable enough to stand the test of time.

Matsuda Eyewear in Winston


Painstakingly crafted by hand in Japan, Matsuda’s use of the finest acetate, titanium, silver and gold makes the finished project look like sacred jewelry. A rich history tied to the arts as well as unparalleled commitment to Japanese craftsmanship make them one of the most sought after luxury brands today.

Kirk-and-Kirk in Winston Salem

Kirk and Kirk

Kirk & Kirk glasses have received industry acclaim with their bright color palates in a well crafted, durable material. Handmade in France from start to finish using a unique grade of Italian acrylic, they boast a unique color palate you won’t find anywhere else.

LA-Eyeworks in Winston Salem


l.a.Eyeworks began on September 9, 1979 with a single storefront on Melrose Avenue in Los Angeles, California, challenging the prevailing norms of eyewear with proposals for a new, provocative revelation of the face. More than three decades and hundreds of frame designs later, l.a.Eyeworks remains a privately owned house of optical imagination, encompassing two namesake retail stores in Los Angeles and a wholesale company that channels its influential designs to a global network of independent opticians and retailers.

Call today for an appointment and see the difference independently designed frames can make!


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