The C Difference

Why does C Distinctive Eyewear stand out above the rest?

– A passion for eyewear and optometry –

When you meet our team, you’ll immediately see we know our stuff. We know all the best designers in the industry, so we can spot the right materials and construction you’ll need to get the highest quality frames on the market. We truly want you to walk out of C wearing a pair of awesome glasses. Our optometrist’s thorough care couples flawlessly with the passion and knowledge of our consultants to give you the most excellent eye care experience you’ll find in Winston Salem.

Meet Our Team

Highly personalized customer service

We get it – it can be inconvenient to come into a traditional shop to get your eyeglasses. However, when you buy from online optical retailers, you don’t get the same quality of frames, comfort level of your glasses, and clarity of vision. Why? Because they can’t provide the attentive care you really need when you pick out a pair of eyeglasses. At C Distinctive Eyewear, you’ll get what you want, the way you want it. Unlike other optical shops or large chains, the staff at C will go the extra mile for you.

You’ll be greeted by our friendly staff at the door, and we’ll stay with you through your entire visit. We’ll address any visual issues you might be having, help you pick out the best frames for your needs and answer any questions you have along the way. Everything we do is centered on you. Trust C Distinctive Eyewear to put your comfort and style above all else, and you’ll be looking and seeing better than ever!

Independent designers only

Most eyewear retailers carry a range of generic, “brand-name” eyeglass frames made by a few large manufacturing companies rather than by the actual brand’s designers. At C, we only carry frames by independent eyewear designers and manufacturers. You won’t find a broader range of fashion-forward styles anywhere else.

Our eyewear specialists travel all over the world to bring you the trendiest looks, the most innovative shapes and constructions, for frames made of the most beautiful and durable materials. Our selection of eyewear totally unique compared to most optical retailers, and we make sure they’re made to last!

See The Designers

An optometrist who takes her time to attend to your needs

You should feel comfortable and at ease at the optometrist. At a large eyewear retailer, optometrists take on a conveyer belt of patients in 15 minute slots. They take on so many patients their quality of care suffers. You should be treated like more than just a number when you go in for an eye exam.

You’ll be treated like a part of the C family when you walk through our doors. We’ll spend as much time as it takes to get to know you because we want you to leave our office with sharper vision, thanks to stylish glasses picked specifically to fit your lifestyle. Our optometrist uses cutting edge ophthalmic instruments to make sure you’re comfortable through your entire eyecare appointment. Our digital retinal scans use the newest technologies to take the guesswork out of your eye care. You can rest easy knowing we didn’t miss a thing.

Can’t beat the value

We’ve gone to great lengths to keep all of our costs as low as possible to you. That’s not to say that hand-made, independent, designer eyewear is cheap, nor that the latest lens technology is going to cost less than older lens designs.

Instead, it means that we personally test all the of the latest lens designs (there are 20-30 new designs a year) to find the products that deliver excellent vision at the most reasonable prices. While we have access to every lens on the market, we are going to recommend the ones that help you see best and save a few bucks. It also means that if we tell you a frame is hand-made, it’s because we know for sure it is actually hand-made.

We travel to the design studios and manufacturing facilities of pretty much every frame we carry to ensure they are using the very best materials, such as Japanese titanium, Italian acetate, and German steel. There are a lot of frame companies who tout ‘hand-made’ eyewear, but based on the laws in their country of origin, that could simply mean it was almost completely made by machines, and someone put the final screws in by hand. We do the research because we care that you get what you pay for. For us, that means the very best at the best prices available.

Come into our Winston Salem store today to see what C is all about.

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