C Distinctive Eyewear carries the broadest range of independently designed eyewear right here in Winston Salem. From elegant, to quirky, to minimalist, you’ll find exactly what you’re looking for from our carefully curated collection of designer eyewear.


Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. Handmade in Japan, DITA uses only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.

Olivers Peoples Designer Frames

Oliver Peoples

Oliver Peoples was born in the heart of West Hollywood, California on iconic Sunset Boulevard in 1987. The unique culture of Los Angeles, with elements of fashion, film, art and music, continues to inspire the product and vibe of the brand. From the beginning, Oliver Peoples had a passion for superior craftsmanship, a distinctive culture rooted in California, and a chic approach to luxury. Through an authentic and consistent voice, Oliver Peoples has never relied on a logo but instead on fostering relationships with like-minded consumers.

LaFont Designer Frames


Built upon a sense of classic elegance and strong family values, Lafont’s impeccably innovative styles are sleek, modern, and luxurious. Every pair is handmade in France, making Parisian chic accessible worldwide.

Theo Designer Frames


For the creators of Theo, spectacles are not just an optical aid; they are a fully-fledged fashion accessory. Their fun, irreverent styles cater to those who desire something different in eyewear. Designed and handmade in Belgium and France, Theo is all about incorporating individuality, a certain edge, and a touch of humor.

Anne et Valentin Designer Frames

Anne et Valentin

You can see the love co-creators Anne and Valentin put in every pair of their high quality frames. For the crafty, the serious, the self-confident and the free-spirited: Anne et Valentin works to create noble and radical eyewear in which you are delighted to be yourself!


Mykita frames feature precision craftsmanship, modern styling, and an innovative use of materials. We love their ultra-thin, super flexible shapes because they are so lightweight and very durable, not to mention stylish!

Salt Designer Frames


SALT.’s designs reflect the colors, shapes, and details found in the beautiful California landscape, drawing inspiration from the sandy beaches, snow-capped mountains, and pristine deserts of the brand’s west coast home. But high quality construction is not simply about beauty, it’s also about durability. SALT. commits to creating products that are made to last, using the finest Japanese acetate and titanium to create eyewear that will stand up to the rigors of a life well lived.

Francis Klein Designer Frames

Francis Klein

Made in Paris, Francis Klein frames are romantic, colorful, and fun with a major emphasis on artistic details. Each pair of eyeglasses is handmade to the specifications of the customer. We choose the frame color, gemstone color, detailed placement, final hand finishes, and more. Their styles run the full gamut from smart and sleek to fabulously flamboyant.

Traction Productions

With their bold, unique designs, Traction eyewear definitely makes a statement. Traction Productions is named after Traction Avenue, a street at the heart of a famous arts district in Los Angeles. Their eyewear evokes the free-spiritedness, ease, and edge of LA’s arts community, with styles ranging from understated cool to free-form avant garde.


Made in Denmark, Lindberg eyewear is marked by its carefully considered design and discreet simplicity. Their frames are made from a range of responsibly sourced fine materials, such as titanium, acetate, gold, platinum, and diamonds. The result is eyewear that is elegant, distinctive, and durable enough to stand the test of time.

Garrett Leight

Garrett Leight launched his eponymous line in 2010. Using the highest-quality materials and hardware sourced from Japan, Italy, and Germany, the brand features an easygoing West Coast vibe with richly colored frames in classic shapes. Each pair is hand-stamped with the numbers 90291, the zip code for the company’s hometown of Venice, California.


Painstakingly crafted by hand in Japan, Matsuda’s use of the finest acetate, titanium, silver and gold makes the finished project look like sacred jewelry. A rich history tied to the arts as well as unparalleled commitment to Japanese craftsmanship make them one of the most sought after luxury brands today.

Kirk and Kirk

Kirk & Kirk glasses have received industry acclaim with their bright color palates in a well crafted, durable material. Handmade in France from start to finish using a unique grade of Italian acrylic, they boast a unique color palate you won’t find anywhere else.


l.a.Eyeworks began on September 9, 1979 with a single storefront on Melrose Avenue in Los Angeles, California, challenging the prevailing norms of eyewear with proposals for a new, provocative revelation of the face. More than three decades and hundreds of frame designs later, l.a.Eyeworks remains a privately owned house of optical imagination, encompassing two namesake retail stores in Los Angeles and a wholesale company that channels its influential designs to a global network of independent opticians and retailers.

Call today for an appointment and see the difference independently designed frames can make!

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