Thank you for trusting us with your eye care! We are open and serving our community. For a list of how our office is evolving click here!

Office Hours: Mon-Fri 10am-6pm, Sat. 10am-4pm

Our Team

C Eyewear’s dedicated staff has been delivering smiles and style to our Winston-Salem neighbors for over a decade, and we love getting to know each and every one of our patients. But we want that to go both ways: get to know a little bit more about us below!

– Our Vision –

C Distinctive Eyewear is proud to have been the first to introduce high-fashion, independent eyewear to Winston Salem 13 years ago. We go above and beyond to make sure you see great and look great. At C, you’ll get top-of-the-line eye care services with the latest optic technology. You’ll choose from the most distinctive selection of high-quality, independently-designed fashion eyewear in Winston-Salem. Your glasses will help you express your own unique individual style while ensuring your vision is the best it can be. See what our customers are saying!


We Have…

  • A love and respect for the beauty of true craftsmanship in eyewear
  • A genuine concern and care for your visual health and vision quality
  • A belief that eyewear can enhance your appearance and express your individuality
  • A passion for providing high quality eyewear while keeping prices as low as possible
  • A commitment to providing customer service that is honest, respectful, welcoming, responsive, and inclusive
  • Dr. O'Keefe from C Distinctive Eyewear

    Dr. Jillian Iris Okeefe (Owner)

    Dr. Jillian Iris Okeefe first got the idea to pursue a career in optometry because of her middle name: Iris (Get it? Like the iris in your eyeball!). She liked the idea so much that, after majoring in chemistry at UNC-W, she decided to attend the Southern College of Optometry in Memphis, Tennessee. She first joined C Eyewear in 2006 as an associate, but fell in love with the practice and decided to pursue ownership in 2011. The most rewarding thing for her is hearing from patients that they always feel at ease and that all of their vision needs are met when they visit C.

    Outside of work, Dr. Jillian Iris Okeefe loves spending time with friends, family, and her two huge cuddle monster dogs that she adores. If she didn’t already love her job at C, she’d consider a career as a yoga instructor for dogs!

    – Meet The Staff –

    Evan Brennan, Optician and Practice Manager

    Evan Brennan

    Optician, Practice Manager

    Evan is an ABO-Certified Optician with 15 years of experience, 10 with C Eyewear. He enjoys inspiring confidence in clients by pairing them with confident eyeglasses, and doing all he can to have every patient seeing better than they did before visiting. When not at C, he’s at home with his two kids and growing collection of plants.

    Emena Santiago, Optician and Practice Manager

    Emena Santiago


    Emena has been practicing for six years and loves taking the time to collaborate with patients to find their perfect eyewear match. She finds it incredibly rewarding to make sure patients can see, look, and feel fabulous in their glasses. When she’s not at C, she can be found watching movies, tasting wines, and eating great food.

    Scott Schell, Optical Lab Apprentice

    Scott Schell

    Optical Lab Apprentice

    Scott is C Eyewear’s self-professed “Jack of All Trades,” having worked in a variety of industries before recently joining our team. He’s excited to learn all he can while helping C’s patients get the answers, eyewear, and solutions they need. He enjoys spending his free time outdoors, hiking, camping, and riding his motorcycle.

    Jessika Ziglar, Optician

    Jessika Ziglar


    Jessika loves it all: helping C patients find the perfect pair of glasses, assisting new contact lens users, or aiding the doctor. That’s why she refers to herself as “The Swiss Army Knife of C Eyewear!” She believes in elevating eyewear beyond a medical device, and outside of C, can be found with her two cats, Mittens and Cat Burger.

    jade buchanan image

    Jade Buchanan

    Jade is an easy go-to at C for all things aesthetics! Her expertise is backed by over ten years as a professional makeup artist, and she loves to make people feel comfortable in their eyewear. Outside the office, she creates nostalgia content on social media, takes care of her fur-babies — Leonard and Zsa Zsa — and spends time with her fiancé.

    samantha maldonado image

    Samantha Maldonado

    Samantha is our multi-lingual magic-maker at C! She loves helping people find solutions for their specific needs — even when it’s paperwork. In her free time, Samantha can be found spending time with her children, attending or hosting cookouts, and working out at least five days a week!

    What People Are Saying About Us

    Sonja R

    Thorough, fun, and very personable… Every time I go in it’s a great experience.

    William G

    Excellent service, friendly staff and the best selection of frames!

    Lynn B

    Love you guys! Always a very friendly and professional experience. Thanks for your consistently great service!

    Jerry C

    Everyone there was so nice and friendly. They were super helpful and they didn’t force us into anything that we didn’t want.

    Kathleen H

    Great experience! Every step, from scheduling my eye exam to picking out my frames, was wonderful! The staff are very knowledgeable and helpful. Will definitely go back.

    Linda D

    As always, I received personal, yet professional treatment from all the staff. There’s something sort of comforting to having your eyes examined with the latest, greatest, state-of-the-art technology, too.

    – I.B.

    “Dr. Okeefe is Oh My God The Best eye doctor I’ve ever met. She explains everything in detail and will not even try to escape until you’re fully satisfied with the situation and your questions are answered. I truly recommend them to anyone from the core of my heart. THE BEST Place to go for sure.”

    – J.D.

    “This the best eye care in town, or maybe in the state. The doctor is amazing. She spent a significant amount of time ensuring that I understood every strange thing that was happening to my eyes. Each person who works there is wonderful, caring, and great fun. Plus, they have the funkiest frames I have seen in a very long time.”

    – D.W.

    “All and I do mean ALL of the employees at C Distinctive Eyewear are genuinely friendly, helpful, and kind. I love Dr. O’Keefe! She is very knowledgeable and so very gentle. She is always cheerful as well as the entire team. Highly recommended.”

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    What People Are Saying About C


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